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Illustration two surfers looking out on the ocean ready to surf, symbolising the start of a new business partnership
Why us?

A refreshingly different kind of partnership

The way most organisations build software is rooted in Industrial Age Thinking. This way of thinking is outmoded and ineffective for today's collaborative knowledge work. Luckily, change is coming; change initiated by a recognition there are more effective, and joyful ways in which we can work together to deliver better outcomes. We’re proposing a new approach to software development, a human-centred approach that puts collaboration, relationships and learning at its heart.We’re inviting you on the journey.

From the founders

I've been involved in software development for over 20 years but my epiphany came 5 years ago when I realised that the most effective way to create anything remotely complicated, requiring multiple skill sets and diverse knowledge, is to focus on the relationships between all those involved. The rest looks after itself.
Kirsten Minshall, Co-founder of We Make WavesKirsten Minshall

What rocks our boat

  • Relationships, relationships, relationships

    The cornerstone of all success, all advancement and innovation is founded on personal relationships. Spend some time each day learning about someone else: a customer, a user, or a colleague. Nurture the relationships and the rest will look after itself.

  • Tough problems, solved together

    Join forces to help each other solve problems and achieve far more than we could ever dream of doing alone. Help others to reach their full potential, celebrate together and support each other during difficult times.

  • Honesty. Always

    Actively seek and give feedback, embracing it as a tool for continuous learning. Ask for the things you need and listen to others. Always empathise, never judge. And remember, honesty is always the best policy.

  • Optimise for learning

    To reach our highest potential explore your curiosity each and every day. Accept mistakes as the fuel for learning and share each new discovery for the benefit of everyone.

  • Embrace the challenge

    Accept that solutions are emergent not fixed. Embrace the unknown, meeting each new challenge head on with an open mind and nimble approach, with the confidence this attitude will enable you to find a way.

  • Radical trust

    Allow others to be free to make their own decisions and never try to control someone else. In the end, use your freedom responsibly by doing what feels right rather than following the rules.

Make Waves

There's no defined path to excellence; we'll need to plot our own course. Challenge the status quo, always ask why and embrace those that challenge us.

Never settle: treading water is boring, let's rock the boat!

Don't just take our word for it.

Working with We Make Waves delivered more than just the tangible outputs we originally anticipated. The team challenged us to think about our approach to problem solving and product development in a way that we could apply outside of the specific project we were working on.

Rich StockHead of Commercial, British Rowing

Ready to make waves?

Get in touch to discuss how we can help.

We Make WavesWeWork, 41 Corsham StreetLondon, N1 6DR

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