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The way most organisations build software is rooted in Industrial Age Thinking. This way of thinking is outmoded and ineffective for today's collaborative knowledge work. Luckily, change is coming; change initiated by a recognition there are more effective, and joyful ways in which we can work together to deliver better outcomes. We’re proposing a new approach to software development, a human-centred approach that puts collaboration, relationships and learning at its heart.We’re inviting you on the journey.
We believe businesses that balance purpose and profit are essential for a positive and healthy future. This is why we're well on our way to becoming a certified B Corp.
To build software that's the right answer to the right problem, using our business to inspire and implement solutions that have a lasting positive impact on people and planet.
The cornerstone of all success, all advancement and innovation is founded on personal relationships. Spend some time each day learning about someone else: a customer, a user, or a colleague. Nurture the relationships and the rest will look after itself.
Join forces to help each other solve problems and achieve far more than we could ever dream of doing alone. Help others to reach their full potential, celebrate together and support each other during difficult times.
Actively seek and give feedback, embracing it as a tool for continuous learning. Ask for the things you need and listen to others. Always empathise, never judge. And remember, honesty is always the best policy.
To reach our highest potential explore your curiosity each and every day. Accept mistakes as the fuel for learning and share each new discovery for the benefit of everyone.
Accept that solutions are emergent not fixed. Embrace the unknown, meeting each new challenge head on with an open mind and nimble approach, with the confidence this attitude will enable you to find a way.
Allow others to be free to make their own decisions and never try to control someone else. In the end, use your freedom responsibly by doing what feels right rather than following the rules.
Use our expertise to tackle social and environmental challenges. Choose to fight for people and planet, speak up and keep our ship on this course.
There's no defined path to excellence; we'll need to plot our own course. Challenge the status quo, always ask why and embrace those that challenge us.
Never settle: treading water is boring, let's make waves!
Working with We Make Waves delivered more than just the tangible outputs we originally anticipated. The team challenged us to think about our approach to problem solving and product development in a way that we could apply outside of the specific project we were working on.
Do you have an idea for a digital product in the ethical space? We're keen to use our expertise to tackle social and environmental challenges.Find out how we're making an ethical impact.
Get in touch to discuss how we can help.